Last updated: 31 October 2026
Who we are
This policy covers the website secretgb.co.uk. It is run by Secret Britain and Secret Yorkshire, UK-based travel and discovery publications operated by Bart Jankowski and David Wood, 3 St John Square, Wakefield, WF1 2QX. We are the controller of the personal data described here. Contact us at hello@secretgb.co.uk. Secret Yorkshire has its own privacy policy on its own website, which covers anything you give us there.
What we collect and why
- Messages you send us. Your name, email address and anything you include in our contact form. We use it to reply to you. Our lawful basis is our legitimate interest in answering you.
- Photos and other content you submit. We use them to publish them on our websites, social media and emails, as set out in our Terms and Conditions. Our lawful basis is your consent.
- Our emails. Where we offer a sign-up, we use your email address to send you news and offers only if you tick the optional box. Our lawful basis is your consent. Every email has an unsubscribe link and you can withdraw consent at any time.
- Website use. Your IP address, device, browser and the pages you view, collected through cookies and similar technologies. We use it to keep the site secure and, if you agree, to measure how it is used and to show and measure advertising. See the cookies section below.
- Spam protection. Messages sent through our forms may be checked for spam by a spam-filtering service. Our lawful basis is our legitimate interest in keeping the site free of spam and abuse.
Where we rely on legitimate interests, we have weighed them against your rights and you can object at any time. We do not use your data to make automated decisions about you.
Who we share it with
- Our service providers, such as website hosting, spam filtering and email services, who handle data only on our instructions.
- Analytics, advertising and affiliate partners. They receive data through cookies only if you agree to them. See below.
- Regulators, the police or others, where the law requires it.
We do not sell your personal data. Some of our providers are based outside the UK. Where that happens, we make sure the transfer is protected by a lawful safeguard.
Cookies
Essential cookies make the website work and do not need your consent. We use analytics, advertising, affiliate tracking and similar cookies only with your consent. Our affiliate links may set cookies to record that you came from us. See our Affiliate Marketing Policy. The businesses we link to have their own privacy policies. You can also block or delete cookies in your browser settings.
Advertising and Mediavine
We work with Mediavine to manage the adverts shown on this website. Mediavine serves adverts when you visit and may use first and third-party cookies and similar technologies, and its advertising partners may use them to show you personalised adverts and to measure them. In the UK and the EU, this only happens if you agree in the consent box shown when you first visit. If you refuse, you will still see adverts, but they will not be personalised. You can change your choice at any time using the privacy settings option in that consent box. Mediavine explains how it handles data in its Legal and Privacy Center, and lists the companies involved in its Partners List.
How long we keep it
- Messages: for as long as we need them to deal with your request, then deleted.
- Photos and content you submit: for as long as we publish them, unless you ask us to remove them.
- Email subscribers: until you unsubscribe, plus a record of your consent and your unsubscribe.
- Cookie and analytics data: for the period set by the provider of each cookie.
Your rights
You can ask us to give you a copy of your data, correct it, delete it, restrict or stop using it, or move it to someone else. You can withdraw consent at any time. Email hello@secretgb.co.uk and we will reply within one month. If you are unhappy, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
Children
Our website is not aimed at children under 13.
Changes
We will post any changes to this policy on this page and change the date at the top. This policy is governed by the law of England and Wales.